recognition
Highlighted below are distinctions earned across recent work.
Watch the short film and explore the movement by heading to lineemup.wnba.com and find a park near you.
line ‘em up initiative launch
Brand: WNBA | Agency: JOAN
Line 'Em Up is a nationwide initiative to paint the WNBA 3-point line onto park basketball courts, giving women representation on the blacktop for the first time ever.
Winner of a 2025 Gold Clio Sports Award for Fan Engagement (Social Good)
Winner of a 2025 Silver Clio Sports Award for Innovation (Fan Engagement)
Winner of a 2025 Silver Clio Sports Award for Integrated
Winner of a 2025 Bronze Clio Sports Award for Out of Home (Ambient)
Nominated for a 2026 Sports Emmy Award for Outstanding Public Service Content (Sports)
viewer discretion campaign
Brand: WNBA | Agency: Wieden+Kennedy Portland
Season 29’s “Viewer Discretion” tune-in platform reintroduced the WNBA through athlete‑led storytelling, using playful advisory framing and a suite of player‑specific films. The campaign positioned the on‑court product as so elite, dynamic, and competitive that it came with a tongue‑in‑cheek advisory. Viewer discretion advised. #WelcometotheW
Winner of a 2025 Bronze Clio Sports Award for Film (30 Seconds and Under)