https://www.erynnh.com/portfolio daily 0.75 2020-09-09 https://www.erynnh.com/vanguard-bureaucratic-suspense-2 daily 0.75 2020-09-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452634113588-M32DA4VU1QCEBLOKWCBV/main.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452633698923-SREVHETD6RNYH16WLS5K/full-landscape.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568654663-XU9XK3PJ7V4Q9PR3OM65/close-portrait.jpg Vanguard: Bureaucratic Suspense - I envisioned political figures stuck in Capitol Hill like fruit in a gelatin mold. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568654685-KJ1URBHJSVCK5D1PUG3U/close-portrait-2.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452633699077-35U8OWGO56S54W2RF8TC/magazine.jpg Vanguard: Bureaucratic Suspense https://www.erynnh.com/home daily 1.0 2020-09-09 https://www.erynnh.com/contact daily 0.75 2020-12-09 https://www.erynnh.com/about daily 0.75 2025-04-07 https://images.squarespace-cdn.com/content/v1/5b3ce3781aef1d36cf728d42/1679073155292-VKTKGL6C26DXCSD3EC51/Erynn+Hughes_headshot+1.JPG about erynn https://images.squarespace-cdn.com/content/v1/5b3ce3781aef1d36cf728d42/1679073172612-4MLUFP5GAQV4N1IRJOCC/Erynn+Hughes_headshot+2.JPG about erynn https://www.erynnh.com/experience daily 0.75 2025-04-07 https://www.erynnh.com/new-page daily 0.75 2018-08-30 https://images.squarespace-cdn.com/content/v1/5b3ce3781aef1d36cf728d42/1535601704854-WEJC7Y5CFZU981QIPLB7/dory+gif.gif 404 Error Page https://www.erynnh.com/jordan-market-deep-dives daily 0.75 2020-12-09 https://images.squarespace-cdn.com/content/v1/5b3ce3781aef1d36cf728d42/1599628522210-5WI9RBPTOF31UBC2YIKL/jordan+slam+dunk+image.jpg JORDAN By unearthing insights like, “it’s a journey of greatness, not towards one,” we examined what it means to “be fly on and off the court.” (Image source: Jordans Daily) https://images.squarespace-cdn.com/content/v1/5b3ce3781aef1d36cf728d42/1599628340554-4UPTRRBPPRI0RA82XN4F/jordan+shoe+image.jpeg JORDAN Image source: Unsplash https://images.squarespace-cdn.com/content/v1/5b3ce3781aef1d36cf728d42/1599628379872-SGYA2BZQSYNT7L9V9EV7/rucker+park+image.jpg JORDAN The playground nature of NYC serves as the primal scene of one’s basketball initiation and education. Harlem’s Rucker Park (pictured above) is said to be the birthplace of streetball–an unsupervised world of childhood where there is more room for creativity and originality on the pavement. This ties directly into New Yorkers’ unique sense of style, especially when it comes to streetwear. (Image source: The Harlem Times) https://www.erynnh.com/seventh-gen-media-campaign daily 0.75 2020-12-09 https://images.squarespace-cdn.com/content/v1/5b3ce3781aef1d36cf728d42/1599630176568-1Y35M4PCBCN5MBTGT8UT/svg%2Bmaya%2Bimage.jpg SEVENTH GENERATION With a hilarious 30-second spot featuring Seventh Generation’s brand ambassador, Maya Rudolph, we knew we had to set the campaign up from a humorous angle to squash the public awkwardness around talking about one’s “time of the month”. (Image source: Shape Magazine) https://images.squarespace-cdn.com/content/v1/5b3ce3781aef1d36cf728d42/1599629934613-ERN8JANBIFG4SQM8WIY5/Screen+Shot+2020-09-09+at+1.38.30+AM.png SEVENTH GENERATION We expanded on defining our target audience beyond demographic data by playing connect the psychographic dots to make a story about their intertwined passions. This is a day in the life of Lily, the fictitious target persona. She is starting to feel in control of what she buys, so she’s buying natural, organic products and checking ingredients. But she often feels like her life is spinning out of control. https://images.squarespace-cdn.com/content/v1/5b3ce3781aef1d36cf728d42/1599629733743-FMR36KK87BDBOEI42QAH/svg+slogan+image.png SEVENTH GENERATION Image source: Seventh Generation https://www.erynnh.com/portfolio-work daily 0.75 2020-12-09 https://images.squarespace-cdn.com/content/v1/5b3ce3781aef1d36cf728d42/1599634165160-BL10ICC1B5MHGE9YTAZH/svg+maya+fem+care.jpg ALL - SEVENTH GENERATION // MEDIA CAMPAIGN https://images.squarespace-cdn.com/content/v1/5b3ce3781aef1d36cf728d42/1607553466972-YWFGBZFE5XOVIMAC7IGK/blue+website+color.jpg ALL https://images.squarespace-cdn.com/content/v1/5b3ce3781aef1d36cf728d42/1599634002156-3NDB0X8LY81EQS318VJL/jordan+shoes.jpeg ALL - JORDAN // MARKET DEEP DIVES https://images.squarespace-cdn.com/content/v1/5b3ce3781aef1d36cf728d42/1599634677880-PAL9I9A902CZOYTWHTJJ/orange+website.jpg ALL https://images.squarespace-cdn.com/content/v1/5b3ce3781aef1d36cf728d42/1607553154174-28VQOJVI9TBG089HQA7C/89778880_10158264307364736_5748997515936530432_o.png ALL - vanguard // brand campaign launch https://www.erynnh.com/vanguard-brand-campaign daily 0.75 2021-06-02 https://images.squarespace-cdn.com/content/v1/5b3ce3781aef1d36cf728d42/1607551667029-UKA8IXRN3KRUE01JN4EZ/IMG_1694.jpg VANGUARD Midway through the campaign, I went on vacation to SF and just had to stop into a bookstore to see if they had a magazine we had an ad placed in. Sure enough, I opened the November issue of The Atlantic and saw this staring back at me. Suffice it to say, this was a proud mom moment of seeing my direct work in the real world. (Image source: Me!) https://images.squarespace-cdn.com/content/v1/5b3ce3781aef1d36cf728d42/1607552580962-E4ZD7NB5793QFTNK6IL3/Screen+Shot+2020-12-09+at+5.22.32+PM.png VANGUARD We discovered that TV and streaming audio over-index for usage by the End Investor, with OTT and podcasts specifically being underutilized by top competitors. Recognizing these pockets of opportunities to activate on new and innovative platforms, we delivered an OTT landscape presentation to the clients to describe the increasingly fractured nature of this channel and how Vanguard can have a sizable presence during the target’s “personal primetime”. https://images.squarespace-cdn.com/content/v1/5b3ce3781aef1d36cf728d42/1607550999259-K88PJ6SP1Q8ZMFXCRIQC/VG_Brand_Print_NewYorker_PeopleFirst_FullPage_20190904_01.jpg VANGUARD Image source: DS Reps